Along with the progress and development of the digital technology, there produced the transmission of the new
media by medium of such as the network, mobile phones and the digital television, while among them digital TV has the
superiority of other media. The appearance and development of digital TV will induce a profound change in the
broadcasting and television industry chain. This paper started with discussing the transformation of digital television in
profit model, mode of operation and mode of transmission to construct the precision-guided communication theory; And
then analyzes the properties and marketing nature of the precision-guided communication to make the construction of the
precision-guided communication marketing mode; And put forward the implementing of the precision-guided
communication marketing strategies and concrete steps; At the end of the article the author summarized four
conclusions.
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