This paper discusses applying automated social media analytics to address challenges facing the OSINT analyst. The growing use and trust of social media presents significant potential for planning, executing, and assessing military information support operations (MISO). The enabling technology for this capability is called SURF, which is a GOTS tool developed to perform what is referred to as ‘group search’ by classifying individuals based on their network features and interactions. This language-agnostic tool has been validated at very high levels of accuracy for classifying users. This same technology can be used to support other critical MISO and commercial sector activities. In this paper, we present the background research, motivation for algorithm development, validation and example usage.