On-line customer research has been conducted for European and American markets by marketers and academics. Whilst
e-Commerce and tourism develop rapidly in China, and the fraud information in E-commerce market makes the
conditions of information asymmetry becoming more seriously, understanding of Chinese internet travelers is required.
This paper reviews current research on supply chain management (SCM) within the context of tourism. SCM in the
manufacturing industry has attracted widespread research interest over the past two decades, whereas studies of SCM in
the tourism e-commerce are very limited. The potential benefit of considering not only individual enterprises but also the
tourism value chain becomes evident. This paper presents the model e-market structure and process analysis of tourism
e-commerce, and also sets up tourism supply chain and tourism e-commerce system to probe how to apply tourism ecommerce
to promote the sustainable development of tourism. The paper also identifies key research questions in TSCM
worthy of future theoretical and empirical exploration.