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In the process of knowing and understanding the world, the traditional media of books and paper have always played a very important role. However, with the emergence of new media and the skilled use of digital media technology, the traditional medium of book and paper media has gradually faded away in the eyes of mankind. Stereoscopic paper media is a three-dimensional paper media that can display three-dimensional virtual scenes on the display device based on the traditional paper books by using the camera of the display device to identify the logo card or the real scene, and then collect the virtual information and the real scene. In this paper, under Windows 10 operating system, the program is written by VC++ and ARtoolKit software development kit development tool, and based on augmented reality technology, virtual 3D scenes are built through 3D model modeling to achieve matching and integration with real scenes of paper books and realize 3D interaction. Based on this, a 3D interactive augmented reality system with a high degree of realism is realized. The main research contents include: customizing the paper media markers, reducing the system's misjudgment rate of the markers by combining the single-response matrix and calculating the image matching value with an optimization algorithm, realizing and tracking the recognition of the markers in real time; and optimizing the image segmentation method of the ARtoolKit software development kit, using the marker card to rotate 45° relative to the camera's position to simulate the situation when the scene has changed significantly. We use the minimum error method to calculate the gaps in real time to realize augmented reality; build a 3D model with animation effects based on the ARtoolKit software development tool and Unity development platform; accurately align the recognized markers with the virtual 3D model; add audio to the 3D model to match the content and add interactive functions to realize the control of 3D animation. Stereoscopic paper media breaks the traditional paper book book reading method, no longer just read the content of paper books, you can see and content-related virtual information on the display device of the mobile terminal, such as three-dimensional scenes, videos and so on. Stereoscopic paper media improves the reader's interest in reading and gives the reader a vivid and realistic reading experience.
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