Every year, billions of birds collide with windows, often resulting in their death, as well as in significant material damage. However, many animal species have developed photonic structures active in the UV due to their perception of light in this wavelength range. These structures allow us to elaborate new optimised coatings for selective UV reflection through a bioinspiration approach. These bioinspired coatings consist of a periodic multilayer of metal oxide layers deposited on soda-lime glass with patterns. The optical response of the multilayers was numerically optimised in terms of morphology and material composition using human and avian colour perception models.